Vertical digital signage displays, such as LED billboards and LCD video walls, are increasingly on the rise. As businesses continue to invest in these powerful visual mediums, it’s important that their content effectively engages with viewers. Here are five tips for creating effective engagement through content developed specifically for vertical digital signage displays.
1. Keep It Short and Simple
Vertical digital signage displays offer limited real estate for conveying a message to passersby – so it’s best to keep messages short and sweet. Brevity is key when designing content: make sure your messaging gets across quickly, or else you risk losing people’s attention before they can absorb your message.
2. Accentuate Visuals
Humans process visuals an estimated 60,000 times faster than text, making visuals an incredibly attractive way to communicate information quickly. Leverage the power of visuals by including eye-catching images and accompanying text to accentuate your main point or narrative and grab viewers’ attention.
3. Use Motion Graphics
As one of the key differentiators between traditional print advertising and digital signage campaigns lies in motion graphics capabilities: this technology allows you to animate still images add movement along with sound effects (if desired), all while keeping a concise presentation on screen. This dynamic content will help capture viewers’ interest more easily than static visuals alone.
4. Incorporate Video Content
Video can be particularly effective when incorporated into vertical digital signage campaigns, as it has the ability to engage audiences for longer periods of time than other forms of media display formats. Include videos that contain interesting footage directly or tangentially related to your product, service or brand message, but make sure they are short enough not to bore passers-by.
5. Update content regularly
No matter how professional or engaging your vertical digital signage campaign may be at first, it can become stale over time as viewers begin to see the same thing over and over again. Changing your content on a regular basis – be it daily, weekly or monthly – will keep viewers engaged over time without them tuning out completely.
By following these simple tips, you can create engaging content that feels fresh every time users encounter it on vertical digital signage displays. With each new iteration comes another opportunity for brands and businesses alike to reach and connect with their target audience – increasing customer loyalty and brand awareness in the process!